Concept Validation for Philips

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Client: Philips

Role: Lead UX Researcher

Industry: Healthcare

Duration: 6 Weeks

Project Overview: This was a 2 part project, and this case study examines Phase 2. Phase 1 covered the Discovery and Ideation stages, whereas Phase 2 covered the Validation and Prototyping stages. The ideas that were validated were:

A scheduling tool, “Lunch and Learn”

A quiz that could configure a toothbrush that was customized to a patient’s needs

I. Introduction

These prototypes came after a previous research study where we used in-depth interviews and contextual inquiries to understand the motivations and needs of dentists. The business question was how might we increase the rate that dentists recommend Philips products to their patients?

However, during that research we found that it was Dental Hygienists who were doing the majority of the recommending, and that their #1 need was more 1-on-1 interaction with Philips representatives

Lunch and Learn Screen Examples

Pro Oral Health Tool Screen Examples

II. Objectives

Objective I: Assess the usability of the two tools, specifically 1) it’s usefulness to Dental Hygienists and 2) Seamless integration into existing routines

Objective II: Identify any functionality gaps or enhancements

III. Methodology

During phase 1 of this project, we had used interviews and contextual inquiries to uncover dental professional’s needs, as well as capture real-life behavior.

In this second phase, we bought all 10 of the interviewees from phase 1 and conducted hour-long concept validation tests.

IV. Process

Participant Recruitment: In phase 1, we targeted a representative sample of dental professionals, ensuring a mix of roles, experiences, and practice environments to capture a wide range of use cases and opinions. Concept Validation: Participants interacted with the product prototype and examples of questions we asked included:

To what degree do you find that this feature helps you accomplish your task?

To what degree do you find that this feature complicates your task?

These sessions were observed and recorded, focusing on whether or not these tools were A) useful and B) desired.

Surveys: We then gave participants a short survey that had them rate the usability of the product from 1-5.

V. Outcomes

Usability Index: The product scored an average of 4.2/5 in post-use satisfaction surveys, exceeding initial expectations.

Enhancement Prioritization: Analysis identified high-priority enhancements (like pricing in the products of the Oral Health Pro Tool)

Design Validation: We received overwhelmingly positive feedback, allowing us to move forward with certainty.