I'm a Mixed-Methods Researcher and Service Designer with 9 years of experience in researching, building, and launching products and services for start-ups, agencies, enterprises, and everything in between.
UX Research Work
Using a mixed-methods approach to address car dealer’s greatest issues with Manheim’s most lucrative product, The MMR tool.
🗺️Building a UXR Strategy from Scratch
Building and managing an end-to-end UX Research Practice at a well-established enterprise.
With the Discovery and Ideation phases down, it was now time to validate and prototype the research-informed concepts
Experience
UXR Work
UX Consultant
Provide UX Research, Content Design, and Content Strategy services to clients like Philips, Frost Bank, Volvo, Microsoft and more.
May 2016—Present
Principal UX Researcher Camping World
October 2022—June 2023
Senior UX Researcher
Cox Automotive
July 2021—October 2022
UX Researcher
Neris Analytics
May 2016—July 2021
About
Hi, I’m Leeza. And, as you can probably tell from my website, I like to keep things simple. At work, that means:
- Clarifying even the most complex of problems so that every member of the team understands
- Delivering straight-forward, actionable insights that lead to high-impact decisions that visibly raise the bottom line
Outside of the office, you’ll find me fumbling through my home renovation, stockpiling strange animal facts to shoehorn into future conversations, and just generally enjoying all the little joys of the world with my dogs, Doug and Freida.
Party tricks include:
- Aforementioned animal facts
- Generally bopping about and telling bad jokes
- Guessing your MBTI type within 5 minutes of meeting you
People ask me “How do you do so much stuff?” and the answer is usually 1) I have no life, but more importantly 2) If I don’t know the answer to something, I go and find it.